Duration

4 years

Eligibility

10+2

Bachelor of Fashion Communication

Overview

Fashion Communication introduces students to the creative, intellectual, technical and communication skills that expose them to problem solving situations commercially and socially. The course highlights an understanding of the theory, principles and skills of design which could be communicated through presentation of ideas and information with the support of traditional means or multimedia communication technology. The course develops students as independent, creative learner, capable of synthesis of their learning into a competent business final report. Students will gain experience of current professional practice through simulated industrial projects and activities developed in collaboration with practitioners.

The curriculum is a combination of theory, exploration, and application which takes students through subjects like fashion studies, philosophy of fashion, advertising , photography, typographic illustrations, graphic design, media law and ethics, technical drawings visual merchandising, fashion forecasting, journalism, brand management, print media, publication design, lifestyle, digital arts, history etc.


Graduating students emerge as professionals who can offer communication solution in the field of fashion and lifestyle industry. Career opportunities for fashion communication students cover a wide spectrum in the field of multimedia, graphic designing, television, advertising, publication design photography, exhibition firms, computer application, journalism, branded retail management and visual merchandising.

Mode of Learning

The Bachelor of Design (B.Design) in Fashion Communication at Satyam Fashion Institute offers a dynamic curriculum that blends creativity, strategy, and technology to prepare students for the multifaceted world of fashion media, branding, and communication.

Practical Skill Development: Students actively participate in projects related to photography, styling, graphic design, visual merchandising, advertising, branding, and fashion journalism. These hands-on experiences help develop a strong visual and verbal communication skill set essential for the fashion industry.

Theoretical Foundations: The program covers subjects such as fashion theory, consumer behavior, brand strategy, communication psychology, media studies, and semiotics. This knowledge equips students with a deep understanding of how fashion messages are created, conveyed, and perceived.

Technological Integration: Training in industry-relevant digital tools such as Adobe Creative Suite, video editing software, and digital publishing platforms empowers students to create compelling content across various media formats—print, digital, and social.

Industry Exposure: Internships, collaborative projects, and industry visits offer exposure to real-world work environments such as fashion magazines, PR agencies, design houses, and retail brands. These experiences foster professional growth and build valuable industry connections.

Extracurricular Engagement: Students participate in fashion events, media campaigns, exhibitions, and college-run publications, gaining practical experience in planning, curating, and promoting fashion-related content and events.

Expert Insights: Guest lectures, panel discussions, and workshops led by professionals from the fields of fashion media, advertising, and communication provide critical insights into current trends, challenges, and emerging opportunities.

This comprehensive approach ensures that graduates of the B.Des. Fashion Communication program at Satyam Fashion Institute are equipped to lead and innovate in the fast-paced domains of fashion branding, content creation, and communication strategy.